Optimal solution adoption
Why does optimal solution adoption matter?
“Optimal solutions incorporate a wide range of Products and Best Practices proven to drive long term, and strategic value for advertisers helping them achieve their business goals.”
Solutions that drive business outcomes
Pixel, SDK, Conversion Optimization, Website Conversion, Dynamic Ads, Mobile App Engagement,
Lead Ads, Mobile App Install, Lookalike Audiences, Retargeting
Brand Awareness, Reach, Store Visits, Video Views,
Reach & Frequency, Canvas, Broad Targeting
Efficient spend across the Facebook family of apps and services
Automatic placements (across Facebook, Instagram* now incl. Stories, Messenger, and
Campaign Budget Optimization
Automatic Budget optimization across ad sets.